Publish but without any expectations
There’s a famous verse in the Hindu scripture Bhagvad Gita about karma which goes like this,
“कर्मण्येवाधिकारस्ते मा फलेषु कदाचन्। मा कर्मफलहेतुर्भूर्मा ते संगोस्त्वकर्मणि।।”
This roughly translates to “Do your duty without thinking about the result”.
While it may sound too philosophical, I truly believe this quote when it comes to publishing content since whenever I have published something keeping a whole lot of expectations around it, those articles have always failed my expectations and it sort of demoralizes me from publishing anything at all because expectations hurt. Even more so when they are not met.
On the other hand, whenever I have published something without any expectations or without thinking about the results, those articles have always done well. In fact, those articles have always exceeded my expectations.
An article I published on how to incorporate a custom install button in PWAs is a good example of this. I published this article just for the sake of documenting the process and I didn’t expect it to do well since there are already a lot of articles on the web that talks about the same thing. But it did to my surprise. It has been a consistent performer since the day it was published.
And so, the moral of the story is if you’re into publishing, publish whatever interests you and whatever you think is worth sharing without thinking about the results. Don’t aim for perfection. Don’t chase the outcomes. Just try to publish the best you can. And you’ll be surprised by the results.